Key Wins & Highlights
✅ Scaled the Adopt Me team from a small indie group to a structured global studio
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✅ Launched the Uplift Games brand, securing 5 billion+ media impressions
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✅ Developed a high-efficiency production workflow, streamlining updates & support
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✅ Designed and executed a world-class marketing & influencer strategy
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✅ Expanded operations across multiple disciplines: QA, production, support & brand partnerships
Scaling Adopt Me into a Global Studio Brand
When Adopt Me first launched, it was an ambitious passion project built by a small, dedicated team. However, its meteoric rise to success created new challenges: scaling operations, improving workflows, and building a global brand identity while keeping millions of players engaged. Josh and David were hired to structure and streamline the game’s development, marketing, and operational efficiency, ensuring long-term sustainability.
The Challenge
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Scaling a small team into a structured global studio while maintaining agility
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Implementing efficient workflows for Production, QA, and Support to keep up with demand
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Establishing a recognizable studio identity to reinforce Adopt Me’s position as an industry leader
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Building a high-impact marketing & influencer strategy to sustain momentum
Studio Expansion & Operational Overhaul
To support millions of concurrent players, Josh and I implemented structured workflows and scalable operations:
Team Scaling: Defined key roles & responsibilities, expanding the team without disrupting productivity
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Production Pipelines: Established clear, repeatable workflows to speed up game updates
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QA & Support Systems: Improved issue resolution and response times, ensuring seamless player experience
✅ Outcome: Adopt Me’s development became more predictable & efficient, reducing bottlenecks and accelerating update cycles.
Global Brand Launch
To cement Adopt Me’s legacy, we led the launch of Uplift Games, transforming the team into a recognized global studio:
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Developed a distinctive studio brand that resonated with both industry professionals and players
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Executed a comprehensive PR campaign, securing top-tier media coverage
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Achieved 5 billion+ media impressions, reinforcing Uplift Games as a premier Roblox studio
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✅ Outcome: Adopt Me evolved from a game into a sustainable global brand, ensuring long-term success beyond the platform.
A Data-Driven Marketing Strategy
Maintaining Adopt Me’s dominance required a long-term, community-driven marketing approach. We implemented:
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An always-on content strategy, ensuring consistent, high-quality updates
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Influencer partnerships with top Roblox creators, maximizing organic engagement & visibility
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Community-focused campaigns, strengthening player loyalty and retention
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✅ Outcome: Adopt Me remained a dominant force on Roblox, continuously attracting and retaining players.
