EXPAND YOUR ROBLOX PRESENCE
VirtuIRL builds brands in the Roblox ecosystem through game integrations, experience development or physical merchandise product design.
BRIDGING THE DIGITAL AND PHYSICAL
Years of Experience Paired with Exceptional Quality
Brand Integration
Organically embed your brand into the trusted experiences your audience already loves.
Product Design
Transform your game into coveted physical collectibles with our bespoke design service.
Brand Development
Boost your game brand's profits with our strategic expansion roadmap.
Experience Design
Craft enduring & representative experiences that captivate your target audience.
UGC Design
Design UGC fashion that echoes your brand's voice across the metaverse to new customers.
Content Creators
Partnering creators with brands for impactful
campaigns reaching Gen Z & Alpha.
Why VirtuIRL?
Outstanding Quality
VirtuIRL excels in linking brands with their audience in digital realms, drawing on our team's extensive experience in gaming and entertainment, including the rise of platforms like Roblox. As a fully-remote studio, we blend real and digital experiences, creating resonant products and brands with innovative solutions.
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We embrace co-developed, client-specific strategies, ensuring precise and passionate execution of every project. Our focus spans creator campaigns to consumer products, driven by creativity and problem-solving to make a lasting impact in the digital world.
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Can you share examples of successful brand integrations you've managed on Roblox?While at Adopt Me, David supported the integration of major Universal IPs, including "Sing 2" and "Minions," reaching over 50 million players in key regions. This strategic promotion played a crucial role in driving the movies' box office success, especially during periods when attracting families to cinemas was challenging.
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What strategies do you employ for brand integration within Roblox games?By working with your team to understand your unique brand identity and target demographic, we facilitate authentic, strategic partnerships with top Roblox developers, ensuring your brand engages the right games and audiences at the perfect time to support your campaign. Each brand and potential game partner is different and there are several formats we can deploy, from mini-games to virtual billboard ads.
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How do you ensure that brand integrations are seamless and add value to the Roblox community?To ensure brand integrations add value to the Roblox community, we focus on creating authentic, engaging experiences that resonate with players. Our process involves thorough research into the game's environment and audience preferences, enabling us to design integrations that enhance gameplay rather than disrupt it. We prioritize the community's enjoyment and engagement, ensuring that our brand collaborations contribute positively to the overall Roblox experience, fostering a natural connection between your brand and the community.
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Are there specific industry sectors or types of brands that you specialize in or have found particularly successful on Roblox?Our focus is primarily on industries such as entertainment, children's media, technology, fashion, music, and toy retail, drawing from our team's extensive background in these sectors. This specialized expertise allows us to tailor our Roblox integration strategies to brands within these industries, creating campaigns that resonate deeply with their target demographics.
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What is your approach to engaging Roblox content creators?We partner with a diverse array of top Roblox content creators, each with their unique style and audience reach. Depending on your brand, the game genre, and campaign objectives, we strategically select a mix of small, medium, and large creators. This tailored approach ensures we maximize your budget and achieve extensive reach within the target regions of your campaign, effectively connecting your brand with the most relevant segments of the Roblox community.
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How do you measure the success and ROI of campaigns within the Roblox platform?To measure the success and ROI of Roblox campaigns for brand awareness, we focus on key metrics: engagement rates, interaction with branded content, and conversion rates indicating brand awareness uplift. This targeted analysis helps us understand the impact of our strategies on reaching new demographics within Roblox, ensuring that brands effectively connect with their intended audience.
WORKING WITH THE BEST
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Becky Jowsey
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Sr. Producer @ Adopt Me
"His creativity, enthusiasm and know-how were unmatched in advocating and evangelizing for the power of marketing as a discipline"
Sim Furniss
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VP Art @ Improbable
"One of the most professional Marketing Directors i have ever interacted with.
I had the pleasure of working with David for 12 months at Uplift Games."
Jon Akass
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Product Director @ Delinian
"David shows an entrepreneurial spirit matched by few. His ability to spot opportunities and act on them is commendable and a real asset"
Our Story
Transforming Brands
We’ve been helping brands develop and define their voice since 2013. The times may have changed, but our love for creativity and problem-solving hasn't.
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We’re driven by technology and innovation to ensure we fulfil our key mission of helping our clients find their successful future.
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Get in touch so that we can kickstart your branding today.
